5 Tips to Blogging Successfully

For most small business owners in search of tips to blogging, it all starts when somebody says to them, “you have to start a blog.” Whether or not a blog is a necessity for every solo-entrepreneur or small business owner can be debated extensively. However, blogging is undeniably one of the most cost-effective methods you have at your disposal for reaching new customers, keeping in touch with clients, or for turning a prospect into a client. But for many, the entire concept of blogging is a mystery, another task on an endless business-owner’s “to-do” list, or at the very least: a huge drag. But blogging doesn’t have to suck. If you approach blogging the right way, it can be simple and extremely satisfying as a creative outlet for you and a lead-generating machine for your business. These 5 tips to blogging are designed to make blogging simple, fast, effective and fun! Plus, they will help you overcome the 2 biggest causes of blog fatigue: coming up with new ideas and finding the time to just put out a valuable blog post regularly. Blog From the Heart. This is one of the top tips to blogging that I can give you: follow your passion, in life AND in blogging. Ideally, your business is something you are passionate about. If your business is a yoga studio, your blog should be about yoga and topics of interest to yoga practitioners. The idea is to attract readers who are also interested in yoga and could become your clients. You know an incredible amount about this topic, and you feel a burning desire to share this information and educate your fellow humans. So far so good! All that’s left to do now is start sharing – one simple blog post at a time. Sit down for 30 minutes with a blank piece of paper and just start brainstorming. You will be amazed by the number of potential blog topics you can come up with! Remember to keep it simple and don’t try to tell them everything in one blog post. Chop up your knowledge into bite-sized pieces and you will have more blog topics than you could write in a year. Plus, you will enjoy sharing your passion and eventually building a community of like-minded followers. This will go a long way in keeping you motivated on those days that you just don’t feel like writing. Be Consistent. If you pay attention to one tip for blogging, make it this one. New bloggers always ask me how often they should post a new blog on their website. The answer is that there is no one correct answer to this question. Some bloggers post every day. Others are extremely successful with a weekly blog. It really depends on your topic and your overall goals for your blog. The most important tip to blogging here is to set up a realistic schedule for yourself that you can stick to. In my opinion, consistency is more important than quantity when it comes to cranking out blog posts. Once you start building your audience, they will depend on regular communication from you and will lose interest when they don’t hear from you for a while. A regularly scheduled blog (even just once a week) is a great way to ensure that you are providing the right amount of valuable content to your audience, without driving yourself crazy. Understand the Power of Keywords. Although keywording is not a new tip to blogging, most people actually get this one wrong. Yet, understanding how keywords work, and using them correctly in your blog, can exponentially increase the reach, power and effectiveness of your blog. When keyworded correctly, each blog post is a tentacle, reaching out into cyber space and finding those who are searching for information about your topic. So for each blog post, you want to use a keyphrase for which people are searching and one that has as little “competition” as possible. There are lots of tools out there to help you with this. I like the Google Keyword Tool to see what phrase best matches my blog topic and has the greatest number of people searching. Then I just type my chosen phrase into Google (in quotes) to see how many responses come back (the competition). Although it could take several tries, eventually I come up with the perfect keyphrase that has a high search number, a low competition number and closely matches the topic I want to blog about. 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